Jinan, China – September 26, 2023 – NxVi Microelectronics Technology (Jinan) Co., Ltd. emerged as a standout presence at the prestigious Amsterdam Broadcast and Television Equipment Exhibition, IBC2023, held on September 15th in the Netherlands. The company showcased its innovation prowess in the fields of ultra-high-definition video and artificial intelligence, attracting global attention and acclaim.
At IBC2023, NxVi introduced a range of groundbreaking solutions, with a primary focus on 8K Live, Virtual Reality (VR), and AI applications. The highlight of their presentation included seven cutting-edge products, such as the Theia series of 8K encoders, decoders, converters, 4K live switchers, and the AI Box, which collectively reaffirmed NxVi' position as a pioneer in the industry.
Visitors converged around the focal points of 8K Live & VR and 4K Switcher.
Setting the Bar in Ultra-High-Definition Video
NxVi wowed attendees with a seamless display of its Theia T1 8K encoder and Theia D1 decoder, which delivered an unparalleled visual experience. Utilizing secure, reliable, and groundbreaking transmission (SRT) technology, this product series achieved real-time 8Kp60 ultra-high-definition encoding and decoding with minimal latency. Theia C1 8K converter flawlessly transformed the original 8Kp60 4:2:2 signal from 12G-SDI to HDMI 2.1, opening up new possibilities for 8K broadcasting in various applications, including 360VR, broadcast entertainment, esports events, sports, concerts, education, culture and tourism, and enterprise solutions.
Whether it's an 8K outdoor display or an immersive 8K VR scene, NxVi has set a new benchmark with its innovative ultra-high-definition video product portfolio, redefining the limitless possibilities of outstanding visual effects in the 8K broadcasting field.
Theia S1 4K Live Switcher: A Game-Changer
NxVi also introduced the newly launched Theia S1 live switcher which garnered significant interest due to its powerful features, versatility, and user-friendly design. This all-in-one image processing system combines HDMI and NDI video capture, switching, transition effects, chroma keying, mixing, live streaming, PGM (4Kp60) preview, and recording (built-in) capabilities. The Theia S1 simplifies recording and streaming, making it suitable for applications such as e-commerce live streaming, sports event coverage, esports broadcasting, large-scale event broadcasting, educational training, and news reporting.
With the Theia S1 4K live switcher, NxVi provides various special effects and features to enhance storytelling abilities, creating captivating visual effects that resonate with audiences.
AI Edge Inference Computing with 'Theia A1'
In a surprise unveiling at the artificial intelligence product zone, NxVi showcased its first high-performance 8K/4K real-time video AI edge inference computing box, 'Theia A1.' This fanless, low-power, and noise-free product is designed for broadcasting applications, particularly in studio and live event environments. Theia A1 offers real-time ultra-high-definition video processing and analysis, opening new avenues for advanced broadcasting applications.
NxVi Microelectronics Technology's Commitment
David Lin, the General Manager of NxVi, who personally attended the exhibition in the Netherlands, emphasized the company's commitment to quality and innovation: "High-quality and diversified product offerings have always been NxVi's winning strategy in the global ultra-high-definition market. Through our participation in IBC, we are delighted to have received cooperation intentions from numerous exhibitors from around the world. We look forward to collaborating, serving global customers, and together providing more realistic video images and richer visual effects for the proliferation and gradual enhancement of VR and AR technologies. We aim to contribute to the advancement of these technologies."
A Vision for the Future
As one of the most authoritative, professional, and largest broadcasting and television equipment exhibitions in Europe and worldwide, IBC brings together influential brands and leading enterprises from around the world. NxVi, with its focus on showcasing the latest technological achievements and advanced concepts, engaged with global industry leaders to promote the rapid and healthy development of the entire ecosystem in the ultra-high-definition video sector. The company's vision is to share the benefits of technological advancement for a better life.